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Consumers Get Chance to Give Drug Companies a Taste of Their Own Medicine

(PRWEB) July 20, 2005 -- Film launches contest that lets consumers create their own tv drug commercial.

Mo Productions, the production company of the independent feature film "Side Effects," gives consumers a chance to bite back at big pharma and the deluge of drug ads bombarding television screens. Consumers can submit their own 30 second drug commercial with a chance to win $1000 cash and the opportunity for their commercial to be included on the "Side Effects" DVD.

"We think the contest will be a fun way for the American Public to fight back with some humor and ambiguity of their own," said Kathleen Slattery-Moschkau, director and writer of "Side Effects." "We’re dying to see what they can come up with."

"Side Effects" is an eye opening, insider’s look at the pill-pushing tactics of the pharmaceutical industry. The film is closely based on the writer/director’s (Kathleen Slattery-Moschkau) ten years of experience working directly for the pharmaceutical industry as a sales representative. Side Effects stars Katherine Heigl ("Grey’s Anatomy") and will be in select theaters this fall.

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